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Want To Increase Your Instagram Following? Then Follow These Timing Hacks

In the year 2019, the global social media networking platforms market was valued at a whopping 192.950 billion US Dollars and is expected to grow at a CAGR of 25.38% to a mammoth 939.679 billion US Dollars by the year 2026.

And when it comes to Instagram, it is the 4th most-used social media platform and clocks an impressive 500 million daily users. And since Instagram attracts a lot of eyeballs, it is a very good platform to build your brand, promote a product or service and carve out a career as an influencer, content creator or a model and enjoy the fame and stardom that tags along.

And if you are someone who is in the pursuit of increasing their following on Instagram so as to establish a brand, then you have to carefully formulate a plan to do so. And one of the key aspects of this plan is timing. They say time is money, but in this scenario, your timing is money. Your dream of increasing your brand on Instagram would be far-fetched if you don’t put up things without timing them perfectly.

And that’s why we have put forward a strategy that will guide you with the absolute perfect time of posting your content pieces in accordance to the different categories pertaining.

Prime Day and Time to Post on Instagram (By Day):

  • Monday: 11 AM to 1 PM is the best time to post on Instagram on Monday. Consistent traffic is seen from 8 AM to 8 PM. Engagement is at it’s lowest from 11 PM to 6 AM.
  • Tuesday: 10 AM to 5 PM is the best time to post on Instagram on Tuesday. Significant traffic is seen uptil 10 PM, following which engagement rate drops gradually.
  • Wednesday: 11 AM to 1 PM is the best time to post on Instagram on Wednesday. Consistent traffic is seen from 8 AM to 11 PM.
  • Thursday: 11 AM to 12 PM is the best time to post on Instagram on Thursday. Pretty high traffic is seen from 10 AM to 4 PM.
  • Friday: 11 AM to 1 PM is the best time to post on Instagram on Friday. There is increase in traffic gradually from 7 AM after which it starts to dip at 5 PM. Engagement is at its lowest from 11 PM to 7 AM.
  • Saturday: 10 AM to 1PM is the best time to post on Instagram on Saturday. Saturday is the second worst day to post. Even during the peak time, the engagement is very low in comparison to the weekdays. Engagement is at its lowest from 4 PM to 8 AM.
  • Sunday: 9 AM to 4 PM is the best time to post on Instagram on Sunday. Sunday is the worst day to post as it does not experience good quality engagement and traffic. Engagement is at its lowest from 6 PM to 8 AM.

Prime Day and Time to Post on Instagram (By Industry):

  1.IT Brands

  • Prime time to post on Instagram: Monday 11 AM to 12 AM, 8 PM to 9 PM, Tuesday 11 AM to 12 AM, Thursday 12 PM to 1 PM, Friday 11 AM to 12 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 1 AM to 7 AM

2.Healthcare Brands

  • Prime time to post on Instagram: Monday 9 AM to 10 AM, 2 PM to 3 PM, 5 PM to 6 PM, Tuesday 8 AM to 9 PM, Sunday 8 AM to 9 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 2 AM to 7 AM

3.Education Brands

  • Prime time to post on Instagram: Thursday 2 PM to 3 PM, Friday 4 AM to 5 AM
  • Best day to post on Instagram: Friday
  • Worst day to post on Instagram: Sunday
  • Worst time to post on Instagram: 11 PM to 3 AM

4.Non-profit Organizations

  • Prime time to post on Instagram: Wednesday 10 AM to 5 PM, 5 PM to 6 PM, Thursday 11 AM to 5 PM
  • Best day to post on Instagram: Wednesday
  • Worst day to post on Instagram: Sunday
  • Worst time to post on Instagram: 2 AM to 5 AM

  5.Travel Brands

  • Prime time to post on Instagram: Thursday 7 AM to 8 AM, Monday 11 AM to 4 PM
  • Best day to post on Instagram: Thursday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 11 PM to 5 AM

6.Media and Entertainment Brands

  • Prime time to post on Instagram: Tuesday 1 PM to 5 PM, Wednesday 11 AM to 12 PM, Thursday 8 AM to 9 AM
  • Best day to post on Instagram: Tuesday
  • Worst day to post on Instagram: Sunday
  • Worst time to post on Instagram: 10 PM to 2 AM

7.Food and Beverage Brands

  • Prime time to post on Instagram: Monday 9 AM to 2 PM, Tuesday 10 AM to 2 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 11 PM to 2 AM

8.B2B Brands

  • Prime time to post on Instagram: Monday 4 PM to 5 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 11 PM to 4 AM

  9.Influencers

  • Prime time to post on Instagram: Friday 7 PM to 8 PM, Sunday 5 PM to 6 PM
  • Best day to post on Instagram: Friday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 5 AM to 9 AM

How to optimize the best time the to post on Instagram?

Have a look at these other important tips to figure out the best time to post on Instagram that can decide as to whether you will build or shatter the engagement that you can get out of the posts.

Understand Your Target Market

By identifying your target audience, you’ll have a clear idea as to at what time of the day, they’ll be most active on Instagram.

For instance, if your following comprises of people who have a 9-5 job, then it is quite evident that they would be active in the morning and during the evening at around 6 or 7 PM. Whereas, on the other hand, if your target audience is college going students, then usually they stay out late and pull all-nighters and are slightly more active than office going people.

Ideate The Kind Of Posts That Suits You The Best

Instagram offers different kinds of posts that are designed for various purposes. For each post that you put up, you need to closely monitor what post performs the best. For example, 70% of Instagram users watch stories every day. This makes stories a great option for brands for putting out crucial and important information as well as daily or hourly updates with its followers.

And if you are someone who wants to gain traction and want to boost your discoverability in a jiffy, then Instagram Reels is the best option. And reels are also an excellent medium for putting up sponsored posts. Reels are suitable for short entertaining and funny videos. And if you are into education and tech content, then Instagram Reels is a great platform for driving up interest amongst the viewers by providing them with a gist of the subject.

And then comes Instagram Videos wherein you have the comfort to upload longer content pieces and are best suitable for longer formats of technology, educational, fashion, lifestyle, entertainment, self-help and promotion videos. Because of it’s longer format, you’ll have the privilege to post a longer sponsored or promotional content piece.

Increase Your Viewership By The Use Of Instagram Carousels

Carousel posts offer an edge over normal posts as Instagram carousels let you upload up to 10 photos and videos by swiping left and gives your followers a magazine-like feeling and is a superb way for brands to do continuous virtual storytelling. It helps the creator to share in-depth knowledge on the subject without flooding the follower’s feed.

As far as possible, whenever you are posting on Instagram, post an at least two image carousel post. Even if the second image is precisely similar to the first one. By doing so, Instagram will show the second or subsequent cards to the viewers later in the day, thus increasing the chances of getting more viewership.

Hashtags Are Your Secret Weapon

When you tag a hashtag to your post, the post will appear on the page of that hashtag. By the use of hashtags, you can increase your reach to even those users who don’t follow you. Make sure that you are switching up hashtags from different categories apart from your branded hashtags so that you can diversify the feeds on which your page is appearing on. This in turn will result in increasing your reach vastly.

These were some simple sure short ways on improving your Instagram reach. If you are wanting to have a Kardashian-style following and are aspiring to become the MVP in the world of Instagram, then you ought to follow a course of action involving posting in accordance to the right timing. They say, “Rome wasn’t built in a day.” So be patient and trust the process and you will eventually make it big.

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